Catching the attention of the viewer is a very difficult thing. Unless it is extremely interesting, chances are he would be switching the channel. As it is next to impossible to keep broadcasting interesting things round the clock, there is one more way to attract attention. Take some news that’s hogging the limelight, add spice to it and scare the pants off the viewers. They would surely forget to click the next button on the remote for some time. This works better for print media.
Check the news that the print media keeps publishing about the current financial crisis and its consequences. No one is going to read if they publish the financial jargon about why the world economy landed in the current situation. Instead keep publishing numbers of how many people lost jobs, going to lose jobs, what are the losses, what are the banks that are bankrupt, how many others are on the way and so on even if the numbers are contrived to present a real scary picture.
The Telugu media is a step ahead in this. Sample this news that appeared in Andhra Jyothy today. This leading Telugu newspaper is worried that around three lakh jobs are going to disappear in the travel sector due to economic slow down. I really wonder in the miniscule travel industry in our country if there are three lakh jobs. And there is no end to the news that keeps appearing regarding the job losses in the IT Industry. According to one report already ten thousand people in Hyderabad and Bangalore lost jobs. Really?
Check the news that the print media keeps publishing about the current financial crisis and its consequences. No one is going to read if they publish the financial jargon about why the world economy landed in the current situation. Instead keep publishing numbers of how many people lost jobs, going to lose jobs, what are the losses, what are the banks that are bankrupt, how many others are on the way and so on even if the numbers are contrived to present a real scary picture.
The Telugu media is a step ahead in this. Sample this news that appeared in Andhra Jyothy today. This leading Telugu newspaper is worried that around three lakh jobs are going to disappear in the travel sector due to economic slow down. I really wonder in the miniscule travel industry in our country if there are three lakh jobs. And there is no end to the news that keeps appearing regarding the job losses in the IT Industry. According to one report already ten thousand people in Hyderabad and Bangalore lost jobs. Really?
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